More discounts likely ahead for holiday season
Saturday, December 12th, 2009WSJ had an interesting article about how “chain-stores are holding bigger markdowns in reserve trying to gauge how long shoppers will wait for better deals to emerge.”
Some interesting statistics from the article, including how more shoppers this year are holding out shopping in hopes of better sales. Apparently “Nine of 10 people waiting to finish their holiday shopping are doing so to get discounts of at least 50%”.
What does this mean for shoppers and retailers? A walk around the mall will show you that there’s plenty of inventory out there waiting for shoppers, and so I am fairly confident shoppers will find plenty of deals around Christmas and in the New Year post-holiday sales.
Of course, there are some items in higher demand that might sell out early and will never go on sale, such as designer brands and of the moment must have items in the size you are looking for. However, if you are looking for generic top or sweater, be prepared for some good bargain hunting in a few weeks.


